1. What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
2. Types of cookies used
We use technical (necessary), analytical, and profiling/marketing cookies.
- Technical Cookies: Essential for the functioning of the site (e.g., session management, language preferences).
- Analytical Cookies: We use Google Analytics 4 (GA4) via Google Tag Manager to collect aggregated and anonymous traffic information.
- Profiling and Marketing Cookies (Third-Party): These cookies are used to make advertising messages more relevant to you. They allow us to monitor the effectiveness of advertising campaigns. The services used include:
- Google Ads: For remarketing campaigns and conversion tracking.
- Meta Pixel (Facebook): To measure ad effectiveness and create custom audiences.
- Microsoft Advertising (UET): For conversion tracking and analysis of traffic from Microsoft search engines.
- Outbrain: For personalization of recommended content and native advertising.
3. Consent Management
In compliance with Google's Consent Mode v2, data is collected only with your explicit consent provided through the banner on the site. You can change your preferences at any time.